Elevator Pitch

I love Melissa and Dallas over at Whole9. Such smart stuff. I need to remember these two things the next time someone asks me, “What is Crossfit and why are you eating the way you do?”

The Crossfit elevator pitch:

“CrossFit is a fitness program designed around the things you do in the real world. Every day, you bend down and pick things up, you put things over your head, you squat down, you stand up, you run after your kids or jump over a puddle. CrossFit prepares you for all that and then some by performing those exact movements in our workouts. We borrow exercises from things like weightlifting, gymnastics, and track and field, and we mix it up a lot, so your body is always adapting, getting stronger, faster, better conditioned. And the key to the whole program is that you work really, really hard… so you get fit really, really fast.”

and from the comments, add this: “we try to get everyone from the level they’re at to the next higher level. If that means a grandmother regaining her confidence in picking up her grandchild, awesome. If it means a strong athlete becoming an elite athlete, fantastic. This is for everyone.”

The Paleo elevator pitch:

“I eat “real” food – fresh, natural food like meat, vegetables and fruit.  I choose foods that are nutrient dense, with lots of naturally-occurring vitamins and minerals, over foods that have more calories but less nutrition.  And food quality is important – I’m careful about where my meat comes from, and buy produce locally and organically as often as possible.

It’s not a low calorie “diet” – I eat as much as I need to maintain strength, energy and a healthy weight.  In fact, my diet is probably much higher in fat than you’d imagine.  Fat isn’t the enemy – it’s a great energy source when it comes from high quality foods like avocado, coconut and nuts. And I’m not trying to do a “low carb” thing, but since I’m eating vegetables and fruits instead of bread, cereal and pasta, it just happens to work out that way.

Eating like this is good for maintaining a healthy metabolism, and reducing inflammation within the body.  It’s been doing great things for my energy levels, body composition and performance in the gym.  It also helps to minimize my risk for a whole host of lifestyle diseases and conditions, like diabetes, heart attack and stroke.”

Brilliant, and so easy to remember. There’s a whole lot more in both of those posts, so you should definitely go read both of them. Thanks Melissa and Dallas!

Leave a Reply

Your email address will not be published.