Written by the same fellow who wrote my undergrad behavior psychology textbook, and a professor in a department I’m responsible for here at Swarthmore, The Paradox of Choice by Barry Schwartz has a warm spot in my heart.
Besides those warm, fuzzy feelings, though, the book is really good. I don’t know what to say that hasn’t already been said by some other folks, so I won’t. Just go get yourself a copy of the book and read it. It just came out in paperback, so it’s cheaper and has a prettier cover (eggs!) than the hardback. And if you don’t want to buy it, many public and academic libraries own it too. Trust me, it won’t be a waste of time, and might even change your life for the better.